Client

Verses.ai is a cognitive computing company that builds intelligent software systems. The company is in the process of developing a personal artificial intelligence assistant. Our team was assigned the responsibility of conducting a comprehensive discovery process, which culminated in the creation of a minimum viable product idea and design language for the AI assistant.

Project Overview

Problem

Verses has the capacity to craft an AI assistant, yet encountered the challenge of strategically defining the initial steps to set their assistant apart in the competitive AI landscape.

Project Goal

Our goal was to create a minimum viable product for an artificial intelligence assistant and create a balance of functionality that delights the user and simplicity to kickstart the build.

Solution

Our team established a UI identity and crafted a scalable design system. We identified key features crucial for the AI, including voice interaction, voice recognition, personality design, user data retention, voice emotion, calendar management, and seamless integration with calendar services.

Discovery and Ideation

Design Process

Research

One of the key challenges was understanding the already existing AI assistant market landscape to understand market trends and gaps. We studied the top performing AI assistants in both the services they provided, user experience journeys and the technology they were built on.

Workshops

We conducted several workshops with the Verses team, focusing on the question: What do we want users to feel when using the product? Our findings were trust, connection and relief.

Final Share Out

We shared a comprehensive presentation with the Verses team, detailing our proposed minimum viable product for the AI assistant. Emphasizing the importance of trust as the most valuable asset, we highlighted the need for Verses to prioritize the establishment of a trustworthy relationship with users. Our design principles were rooted in simplicity and functionality, and we plan to initiate the development with a calendar integration system.

Lauren [Peach] Petrie

Creating an MVP Strategy & Brand Identity for Verses AI assistant

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